THIS ISN'T GEAR. IT'S A STANDARD.
O/D isn't a brand. It's a Standard.
Some will understand. Most won't.
It's for the ones who push past limits.
Who don't need motivation to start.
Anything in life worth doing is worth over doing.
OVER/DO or Don't Do
INTENTIONAL - EVERY STITCH. EVERY CUT. EVERY REP.
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FORM OVER HYPE
Built for performance. Designed for those who don't skip details.
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SUBTLE BRANDING. LOUD STANDARDS.
Every detail is earned - from the raised stitching to the weight of the fabric. You'll feel standard before they read it.
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NOTHING EXTRA. EVERYTHING EARNED.
Made to move in silence. Designed to perform loud. This isn't a brand for everyone - just the ones who OVER/DO
